Wednesday, February 1, 2023
  • Home
  • Marketing Strategies
  • Privacy Policy
  • Contact Us
Business News
  • Home
  • Personal Finance
  • Business Trends
  • Business Ideas
  • Marketing Strategies
  • Stock Market
No Result
View All Result
Business News
Home Marketing Strategies

How to Start a Local News Website

citof_l7l8ib by citof_l7l8ib
February 21, 2020
in Marketing Strategies
0
How to Start a Local News Website
0
SHARES
95
VIEWS
Share on FacebookShare on Twitter

The local news industry is changing. But just because it’s not as profitable to start a newspaper anymore doesn’t mean you can’t build a business around the concept of sharing information with local residents.

Joe Thompson is an entrepreneur who knows what it’s like to run a local website. As the owner of The Valley Ledger, a local publication in the Lehigh Valley region of Pennsylvania and New Jersey, he’s learned the ins and outs of running a local website. If you’re interested in starting your own, take a look at the tips below.

Related posts

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

February 21, 2020
5 Reasons Your Local SEO Company Isn’t Providing Results

5 Reasons Your Local SEO Company Isn’t Providing Results

February 21, 2020


How To Start a Local News Website Business

Create Consistent Branding

Before actually launching The Valley Ledger, Thompson says he was careful to make sure he could secure the same name for the site’s domain and every popular social media platform. This allowed him to keep the brand consistent and make it easier for people to actually find The Valley Ledger on each of the sites they actually use.

Stick With a Specific Mission

As you create your content and share information with your network, you’ll want to make sure that you keep it consistent so that readers know what to expect.

For Thompson and The Valley Ledger, that means sharing positive information about the Lehigh Valley. And Thompson says that staying true to that has made all the difference. He told Small Business Trends in an email, “Overall, we were very fortunate to be able to quickly be recognized as a source of positive information for the Lehigh Valley. Our willingness to freely promote others led to quick success. We have also stayed true to our mission to only share positive information about the Lehigh Valley area.”

Build a Network

To share information about local groups, businesses or causes, you need to create a network that will allow you to easily access that information. That means you need to get your name out there and build trust with local newsmakers so they’ll send you press releases and other relevant information. A lot of this will simply evolve over time as you build your reputation.

Thompson says, “In the first year, it was amazing to get three press releases a week. Two and a half years later it is nothing to get three or more press releases a day.”

Get the Word Out

You also need to find ways to get the word out to potential readers and followers. You can use social media, online ads and other digital marketing methods. But sometimes you can also use more traditional marketing tactics to reach people on a local level.

Thompson offered one example, “In the first year, we had the opportunity to trade advertising on the site for advertising at events. That really helped push our name out even further. As the site continues to grow so does the ability to sell ad space on the site.”

Build a Staff

When you first get started, it might be your only option to build your site as a one-person operation. But Thompson says that as you grow, it’s unrealistic to think that you can do it all on your own. That might mean hiring official employees or simply finding contributors or others who can help you on other levels.



Thompson says, “From the time I started the site it has gone from just myself, to seven regular contributors, six photographers, many one-time contributors, two content editors and a growing list of sources for press releases.”

Using Computer Photo via Shutterstock

Tags: Business TrendsLocal MarketingMarketing StrategiesMarketing TipsSmall Business Trends
Previous Post

This Wine Company is Taking on Anheuser-Busch (Watch)

Next Post

How One Couple Paid Off $74,000 in 2 Years

Next Post
How One Couple Paid Off $74,000 in 2 Years

How One Couple Paid Off $74,000 in 2 Years

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

How to Start a Local News Website

How to Start a Local News Website

3 years ago
10 Tips for Conducting a Successful Video Interview with Job Candidates

10 Tips for Conducting a Successful Video Interview with Job Candidates

3 years ago
Worried About Your Next Business Presentation? 15 Ways to Calm Your Nerves

Worried About Your Next Business Presentation? 15 Ways to Calm Your Nerves

3 years ago
10 of the Best Tech Stocks to Buy for 2020

10 of the Best Tech Stocks to Buy for 2020

3 years ago

FOLLOW US

BROWSE BY CATEGORIES

  • Business Ideas
  • Business Trends
  • Marketing Strategies
  • Personal Finance
  • Stock Market

BROWSE BY TOPICS

Amazon.com Apple Inc. Associated Press Banking and Credit Best Stocks Business Growth Business Ideas Business News Business Planning Business Trends Collections Business Collections Political Collections Top News Collections US Collections World Debt Facebook Finance Ideas Financial Advisors financial literacy Geoff Williams Google interest rates investing Investing 101 John Divine loans Local Marketing Management news Marketing Strategies Marketing Tips Maryalene LaPonsie money personal budgets personal finance picks Small Business Trends stock market Stock Market News stock portfolio student loans Susan Johnston Taylor Susannah Snider technology Wayne Duggan

POPULAR NEWS

  • 20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

    20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

    0 shares
    Share 0 Tweet 0
  • US Consumer Prices up 0.1% in January; Gasoline Prices Fall

    0 shares
    Share 0 Tweet 0
  • Spain Disputes Tech Show Was Canceled for Health Motives

    0 shares
    Share 0 Tweet 0
  • 5 Reasons Your Local SEO Company Isn’t Providing Results

    0 shares
    Share 0 Tweet 0
  • Why Hyperlocal Advertising Works So Well for Local Businesses

    0 shares
    Share 0 Tweet 0
Business News

Citof.com is a collection of innovative and powerful news brands that deliver compelling, Push the latest news, videos, and photos on finance, industry trends, money, and more.

Follow us on social media:

Recent News

  • 20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing
  • US Consumer Prices up 0.1% in January; Gasoline Prices Fall
  • 5 Reasons Your Local SEO Company Isn’t Providing Results

Category

  • Business Ideas
  • Business Trends
  • Marketing Strategies
  • Personal Finance
  • Stock Market

Recent News

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

February 21, 2020
US Consumer Prices up 0.1% in January; Gasoline Prices Fall

US Consumer Prices up 0.1% in January; Gasoline Prices Fall

February 21, 2020
  • Home
  • Advertise
  • Privacy Policy
  • Contact Us

© 2020 Small Business News. All rights reserved

No Result
View All Result
  • Home
  • Personal Finance
  • Business Trends
  • Business Ideas
  • Stock Market
  • Marketing Strategies

© 2020 Small Business News. All rights reserved

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In