Many small business owners just give up on people that have a hard time being successful in an organization. This is why I got hooked on the Netflix reality TV show, Last Chance U which features underprivileged football players that got kicked out of four year Division 1 universities and are looking for another chance at success.
On the Small Business Radio Show this week, I talk with Jason Brown who was the coach of the Independence Community College Pirates of Kansas and featured in Seasons 3 and 4 of the Netflix series, Last Chance U. There, he had a lot of success sending over 220 football players to Division 1 schools until he ultimately resigned. Jason has a new book called â€śHate Me Now, Love Me Laterâ€ť about the power of coaching to change peopleâ€™s lives.
Coach Brown says his mission is to take Division 1 football rejects and turn them around. His motivation is that â€śI was one of those rejects and if I donâ€™t do it, then who will?â€ť He believes that junior college is the hardest level to coach, but the most worthwhile. Coach Brown adds â€śkids come to me as broken and damage goods, and I give them a second chanceâ€¦.out of the 100 kids a year I coached, only two of them had two parents at home.â€ť
Coaching a Team
The key to building a team according to Coach Brown is to realize there are a lot of different personalities. He focuses on personal relationship-building to help mold them so they can then go back to a four-year university and have another chance of success.
Coach Brown says that the definition of a coach is someone that â€śgets for you what you couldnâ€™t get for yourselfâ€ť. In the reality show, he admits he yells at the player a lot. However, he emphasizes that â€ścorrection is not criticismâ€¦ when you stop yelling is when you stop loving them.â€ť Coach Brown sums up his mission by saying â€śYou allow it, or you coach itâ€ť.
Listen to the entire extended interview on the Small Business Radio Show.